YOUR STEP-BY-STEP CHECKLIST FOR GETTING SETUP TO SELL ON I FEEL ART

We make it easy to sell your work to a global community of art lovers and collectors. When you sell a print of your artwork, you will receive 50% of all profits. I Feel Art will handle the manufacturing, packaging, shipping logistics, and collectors pay for the cost of shipping. Secure payments via the collectors chosen marketplace ensures our artists and collectors are financially protected on every sale.

If you would like to express an interest in joining as an artist and gallery, please use the ‘Register Now’ link which can also be found on the login page - where submissions can be sent for consideration.

It’s important to remember that completing your profile allows you to be handpicked by our curators for our specialist areas, including recommendation to our wide range of clients, from designers to architects to emerging and seasoned collectors.

Please review our step-by-step checklist for getting started with selling your artwork on I Feel Art.

 


COMPLETING YOUR PROFILE APPLICATION

Every day collectors ask us for more information about artists they like. This is why we suggest you complete the profile details as best you can. So, if you have not included any information about yourself such as where you studied, exhibition history and a biography - please add this to your profile information.

application.pngThis kind of information can increase your chances of selling your artwork and being noticed by curators. You can update these sections of your account by going to ‘My Profile’. You can find tips on how to do this below:

Complete Your Bio
Finding out more about you as an artist is very important to art collectors who are considering buying your work, as well as to our own curators when selecting artworks for I Feel Art’s featured collections and special series.

bio.pngYour bio should include information such as: where you were born and raised; where you currently live; your education; prizes and awards you've won; exhibitions that you’ve taken part in; and collections (both private and public) that include your work.

We recommend that you include the following info in your bio:

  • Where you were born and raised
  • Where you currently live
  • Your artistic influences and where you draw inspiration
  • Your medium(s)/technique(s) of choice and why
  • Whether you're self-taught or received formal education/tutelage
  • Artists you've worked under/with
  • Prizes and awards you've won
  • Exhibitions that you’ve taken part in
  • Collections (both private and public) which include your work

In order to update your bio, first select ‘My Profile’ and update the About/Biography section.

Or

Select ‘profile’ from the dropdown menu next to your profile image – you’ll find this above the navigation bar – and update the About/Biography section

Or

Select ‘Update Profile’ in the settings sidebar and update the About/Biography section

Upload Your Profile Photo
Although you don’t have to include a photo of yourself in your profile, we highly recommend that you do, as many collectors are curious to get a glimpse of the artist behind the work. You needn’t, however, provide a headshot. Photos of artists in their studio look great on our profile pages, and they are especially of interest to collectors, critics, and the general public.

profile_image.pngNote: Your profile image size should be a minimum of 600x600 pixels.

Uploading Your Photo ID
In order to verify your legal name and identity with I Feel Art, you must upload a proof of identification photo ID such as a driving license or passport. To do so:

Please read the ID uploading agreement and instructions, then click Choose File to browse for the image of your photo ID on your computer.

If you’re using an Artist Name (i.e. a pseudonym/alias) that‘s different from the name on your proof of identification document, please enter into the relevant fields on the profile information page.

id_scan.png


Submitting Your Application
It can take up to 7 Days for applications to be approved in our system.

Once your application has been approved, you’ll receive a confirmation email letting you know that you can login to your account and begin selling your work on I Feel Art.

SCANNING YOUR ARTWORK

To begin selling on I Feel Art we highly recommend using a professional service to create high resolution scans of your artwork, as this is a key step in the faithful reproduction of your printed artwork.

Your image must be:

  • A JPEG file in RGB color format (not CMYK)
  • At least 1200 pixels x 1500 pixels
  • Less than 50MB

Generally, such services will produce a colour-matched proof for your approval. Seeing printed proofs will allow you to request any adjustments to the image if you're not 100% happy with the reproduction. You can then request any adjustments and they should then produce a revised proof for your approval.


PHOTOGRAPH YOUR ARTWORK

In order to begin selling on I Feel Art you can also photograph your artwork to share your works with collectors.

Your image must be:

  • A JPEG file in RGB colour format (not CMYK)
  • At least 1200 pixels x 1500 pixels
  • Less than 50MB

Please read below for some tips and important information on how to produce great quality photographs of your artwork.

Lighting
Colour Balance and Exposure - The colour of the room, temperatures and use of flash can all distort the colour balance, resulting in blues, yellows and greys that really should more closely resemble white.

Harsh Shadows and Reflections - Ensure your light-source provides even colour and no directional shadows or reflections, which can distract from your artwork.

Quality
Noise And/Or Compression - Avoid excessive noise by using a low ISO, (ideally between 100-200), or by shooting in sufficient light. (A cloudy day can be ideal, as the clouds work like a giant softbox). Check to ensure your camera is shooting at its highest quality settings and the file is saved at maximum quality.

Out Of Focus/Motion Blur - Review images at 100% when choosing the best shot, to ensure you also choose the best focus. (By shooting with sufficient light, you decrease the likelihood of camera shake when shooting hand-held).

Post- Production Over Filtering - Some files may benefit with post-production by adjusting colour, brightness or contrast to more closely resemble the actual artwork. However, files that have been heavily post-processed, affecting confusion of medium or quality (colour range) of artwork are subject to deactivation.

Upsampling - Increasing the file size only decreases quality. Instead of the misconception it will allow a file to be printed at a larger size, it actually decreases the quality in which the file will print.

Intrusive Digital Signatures Or Text - Artwork celebrates the signature of the artists, representing ownership and creation; however, digital watermarks or in camera date and times make your work appear less valuable.

Composition
Parallel Angles/Rotation - If you must tilt artwork to take a photograph, ensure the camera is also at a parallel angle. A square or rectangle should have even edges.

Borders and Padding - Crop excessive blank space, artwork borders, mattes and padding. Adding extra space will not bypass you from minimum size requirements.

Composition: Rotation 90º-180º - Artwork should be properly rotated upon submission.

Art Only - Increasing the file size only decreases quality. Instead of the misconception it will allow a file to be printed at a larger size, it actually decreases the quality in which the file will print.


UPLOAD YOUR ARTWORK

Before you begin, be sure your image file meets our requirements for upload. Your image file must be:

  • A JPEG file in RGB color format (not CMYK)
  • At least 1200 pixels x 1500 pixels
  • Less than 50MB

Once you’ve confirmed those details with your image file, you’re ready to begin uploading your art. You will be asked for the following listing information when uploading your art:

  • Artwork Title.
  • Artwork Description. This is a great opportunity to mention what materials were used to create the work; what type of surface the work was created on; is the artwork framed or unframed; and do you have any recommendations for framing or installing the work?
  • Artwork Price. When pricing your art, it is important to adopt a consistent fact-based price structure. As an artist, you should always be prepared to explain how and why you set your price. Prices need to be based on recent sales, the cost of labour and material, and comparisons with similar works. Compare your art to what sells, not what does not sell.
  • Category - Medium - Style - Subject Matter. This information will be especially useful for Search and Browse features. The more information you input, the easier it will be for collectors to find your work!
  • Keywords. Choose a maximum of 5. Effective keywords describe such elements as: medium, subject, predominant colors, mood, materials, artists who inspired the work, and anything else that is distinctive or recognisable in the artwork.

For more information on uploading your art, please visit our helpful article here.


HOW TO PRICE YOUR ARTWORK

Pricing your work appropriately is critical to selling as an artist. You should always be prepared to explain how and why you have arrived at your prices. Therefore, it’s very important to adopt consistent, fact-based pricing principles and methods.

If you’re new to the market, the following are some basic pricing principles and methods for you to consider.

Price your art based on comparable artwork. Set your prices similar to those of other artists with similar experience. When comparing your works to others, consider factors such as the artists' achievements including prizes, exhibitions, press, etc., as these will have a bearing on pricing. Also, when looking at price figures for comparison, always consider art that is selling successfully, as apposed to art that is not.

You should also be consistent in your pricing. If you are selling one work in multiple channels, make sure its price is consistent everywhere. Similarly, be consistent about pricing works within your portfolio.

Broaden your appeal by offering works at various price points. If someone likes your work but can't afford a £150 print, they will find a £50 print more attainable.

You can always increase your prices after you have made some sales and have factual evidence to justify a price increase. Keep records of all your sales and the prices at which you've sold works. Remember that it's much better to competitively price and sell your work now to gain exposure (increasing your prices in the future) than to have your work not selling.

Promotional Discounts

On occasion, we offer promotional discounts as an incentive for new and returning collectors to explore the constantly updating selection of artwork on our site. We find that offering promotions from time to time allows artists to gain the attention of collectors previously unaware of their work and a better chance to make future sales.

The discount codes typically give collectors between 10% - 15% off printed works, and do not exceed these amounts. For works sold to the trade - interior designers and architects, for example - we give tiered discounts of 10% - 15% off printed works.

For open edition prints, artists are entitled to 50% of the profit on each sale. Profit is calculated from the final sale price minus the costs of production.

It's also important to note that during your initial sign up, you agreed to the following condition (included in our official statement of terms and conditions)

I Feel Art reserves the right to promote and market Digital Works through the use of sales and/or discounts. The sale or discount amount will apply to the listing price of Printed Works relating to the Digital Works. After the discount code is deducted from the sales price, our usual commission of 50% will be applied.


USE KEYWORDS

To improve your profile and increase your exposure, we recommend that you add relevant keywords about each work in your artwork's detail page. The more information you include, the more ways people will be able to find your work. In addition to describing your artwork, keywords help collectors find works that are relevant to their search. For this reason, we require you to enter in at least five keywords when uploading new artwork. Effective keywords describe such elements as: medium, subject, predominant colours, mood, materials, artists who inspired the work, and anything else that is distinctive or recognisable in the artwork.

keywords.pngCarefully selected keywords and thorough artwork detail descriptions can go a very long way to improve your visibility on I Feel Art. We have a few tips for crafting great keywords.

1. Use your strongest keywords first
In both the keyword and the artwork description fields, lead with your strongest keywords. When returning search results, Google pays greater attention to the first several words in the title and description of your works – so make these words count.

2. Max out your artwork description and keywords
We allow artists to add up to 12 keywords and 56 characters in the description for each artwork – take advantage of this space to include strong, relevant wording about your artwork. You can also use compound keywords – two or more words strung together, like “pencil drawing”– to maximise the number of keywords you can include. Make sure to only include keywords that accurately and honestly describe your artwork; keyword stuffing can actually hurt your SEO.

3. Diversify your keywords and your artwork descriptions
Don’t use the same artwork description and set of keywords for all similar artworks in your portfolio. This targets just one type of buyer, and limits your visibility across other searches. For example, if you have added keywords, ‘modern, figurative, blue, collage’ to one artwork, for the next similar artwork consider swapping ‘figurative’ with ‘nude’ or ‘portrait,’ and ‘blue’ with ‘royal blue’ or ‘indigo.’


BRANDING & MARKETING 101

To improve your profile and increase your exposure, take advantage of what I Feel Art offers and what you can do yourself.

We strongly encourage you to market yourself via social media websites, email, and so on.

Social media websites, such as Facebook and Twitter, allow you to alert your followers about new art you’ve got for sale, driving traffic back to your I Feel Art portfolio and encouraging sales.

Every artist has an equal opportunity to be selected for a special feature by our curators. Maintaining an up-to-date and informative profile, and promoting your work can expose you to potential customers. Being an active user of I Feel Art will catch our curators’ attention.

For more guidance on promoting your profile and marketing your artworks on I Feel Art and beyond, read our Branding & Marketing tutorial.