Branding & Marketing

Tip #1 - Write a Detailed Artist Bio and Accurate Artwork Descriptions

Our collectors are not only interested in your work, but in you as an artist. Therefore, we encourage you to write a detailed artist bio highlighting your history, creative process, your motivation for creating art, etc. You're welcome to insert this information under your Account Information, select Profile Information.

We recommend that you include the following info in your bio:

• Where you were born and raised
• Where you currently live
• Your artistic influences and where you draw inspiration
• Your medium(s)/technique(s)of choice and why
• Whether you're self-taught or received formal education/tutelage
• Artists you've worked under/with
• Prizes and awards you've won
• Exhibitions that you’ve taken part in
• Collections (both private and public) which include your work

Please take the time to write a detailed and compelling artwork description. The descriptions help collectors and our curators discover new works when they’re searching for something specific. It also tells a buyer exactly what to expect when the artwork arrives, and provides collectors with interesting background information about the work. For help, see: “How do I write an artwork description?”

Tip #2 - Appropriately Price Your Artwork

Pricing your originals appropriately is critical to selling your work. As an artist, you should always be prepared to explain how and why you have arrived at your prices. Therefore, it’s very important to adopt consistent, fact-based pricing principles and methods. We offer some of these methods in our Getting Started article.

Tip #3 - Promote Yourself!

To improve your profile and increase your exposure, take advantage of what I Feel Art offers and what you can do yourself.

We strongly encourage you to market yourself via social media websites, email, and so on.

Social media websites, such as Facebook, Twitter, and Instagram allow you to alert your followers about new art you’ve got for sale, driving traffic back to your I Feel Art portfolio and encouraging sales.

Every artist has an equal opportunity to be selected for a special feature by our curators. Maintaining an up-to-date and informative profile, and promoting your work can expose you to potential customers. Being an active user of I Feel Art will catch our curators’ attention.

Feeling lost in cyberspace? Use keywords, optimise SEO and create a custom URL to improve your ability to get found by search engines and on the I Feel Art site.

Use Keywords

Improve your searchability in I Feel Art marketplaces by adding relevant keywords and a detailed description about each work in the artwork’s detail page. In addition to describing your artwork, keywords help collectors find works that are relevant to their search. For this reason, we require you to enter in at least 5 keywords – though we encourage you to use all 12 – when uploading new artwork. Effective keywords describe such elements as: medium, subject, predominant colours, mood, materials, artists who inspired the work, and anything else that is distinctive or recognisable in the artwork.

Each day, week, and month we are featuring our artists through various programs, such as New This Week, One To Watch, Inside The Studio, #ArtistofTheDay, Meet The Others, #TOAFtakeover, Collector Favourites and Invest In Art. We do this through a multitude of marketing channels, including but not limited to home page collections, email newsletters, site-wide promotions (subsidised by us), online advertising, social media, PR and the I Feel Art Catalog. Additionally, our team of curators creates thousands of original collections for individual collectors through our Art Advisory program.

In addition to the opportunities above, we are constantly developing new programs and products to promote more of our artists in better ways.

All I Feel Art artists are eligible for these opportunities, but you increase your likelihood of being featured by following the above account and portfolio best practices. At the most basic level, keeping your artworks up to date, uploading new artworks, adding a thoughtful and detailed biography and artist’s statement, and thorough artwork detail descriptions goes a long way. Every day collectors ask our curators for more information about artists on I Feel Art they like, so providing relevant info is really beneficial. Finding out more about you as an artist is very important to art collectors who are considering buying your work, as well as to our own curators when selecting artworks for I Feel Art’s featured collections and special series.

For more detailed information on uploading artworks, and completing your profile according to best practices, check out our Getting Started tutorial.